Our dealership's mission.
To provide the best customer sales and service experience in the Eastern Cape by far exceeding our customer expectations. We continually strive to deliver outstanding service, and technical brilliance whilst promoting excellent customer relationships.
Our dealership's history.
Continental Cars is one of the longest-serving independent BMW Dealerships in South Africa. It was founded on the 1st of September 1962 by two young, but very highly-trained German immigrant motor technicians, Gunther Kickhãfel and Robert Feigenspan. The two friends had met each other at a social event held at the Port Elizabeth German Club and their friendship transpired into a budding business partnership. Continental Cars originated as a service workshop in Mount Road, specializing in the servicing of German vehicles. In 1969, Continental Cars expanded its operations and diversified into BMW vehicle sales at its new premises in Dobson Street, North End. After many years of successful business operations at its North End premises, Continental Cars further expanded and moved on to larger premises in Govan Mbeki Road in 1990. In 1993, Robert Feigenspan left the business and John Harty joined as a shareholder. In 1998, Continental Cars was then acquired by the current managing director and dealer principal of the dealership, Desmond Soutar, together with two fellow directors, Steven Dondolo and Matthew Klaas. In April 2005, Continental Cars relocated to its current premises in Ring Road, Greenacres where it boasts a trendy, upmarket and spacious showroom. Amongst many other awards and accolades bestowed, Continental Cars has won the very prestigious BMW Dealer of the Year award no less than 6 times since 1999. Three of the companies most dedicated sales executives have and continue to rank amoungst the top 25 BMW sales staff in the country. From small, ambitious beginnings to the respected dealership it is today, Continental Cars remains true to its founding principles and company ethos by strengthening its promise to continually deliver outstanding service, technical brilliance and excellent customer relationships. The company philosophy has seen Continental Cars become one of Port Elizabethâ€™s greatest success stories within the retail motor industry. Desmond Soutar, together with his dedicated and passionate management team and staff members, continue to drive the dealership from strength to strength.